6 жовтня 2008 р.

Snake for Kyiv ZOO


Precondition
Going into the zoo and taking children there became unpopular in Kiev. We decided to revise and try to change the situation.

Target audience
Families with children, including both parents and children.

Aim
To urge people visiting the Kiev Zoo Terrarium. The solution should be easy to implement without high costs and it should be something that can easily attract people’s attention but not only the eyes.

Solution
We chose a non-standard advertising medium that reminds the form of terrarium’s native inhabitants. Also people can touch it and feel it, not only see it.

Немає коментарів:

Дописати коментар