In 2008, Hyundai Motors Ukraine chose a "More Possibilities" concept to promote its cars.

In case of Hyundai Tucson it is "More Effrontery". This car is being bought by rule-breakers. Tucson is an aggressive off-road vehicle with may-dare attitude.

The idea is illustrating the fight for its own place. The owner of Tucson is justly considered to be a winner.

Thanks to the "More Possibilities" concept created exclusively for Ukraine, Hyundai got on top of the national car sales chart.